Problem:

Sapphire Dreams is a high-end jewellery brand, but their emails didn't show it. The email designs looked dated and off-brand, and the email channel were underperforming. Several flows weren't firing correctly, key tech wasn't integrated with Klaviyo, and engagement and revenue were both falling short. They needed an email engine that looked as premium as the brand, and actually performed.

Solution:

We rebuilt Sapphire Dreams' email marketing from the ground up, starting with a full redesign of the customer journey and mapping every flow touchpoint across the lifecycle. At the heart of it was a new master template, designed to reflect the brand's luxury positioning through rich imagery and modular, reusable blocks.

From there, we reworked every key flow, prioritising the ones that would drive immediate impact. We connected the tech stack properly by integrating Okendo with Klaviyo for reviews and supporting the build of a custom Calendly API integration to power the appointment flow. Alongside this, we rebuilt segmentation with full documentation, optimised the pop-up forms, and set up compliant SMS woven directly into the email flows.

Finally, through strategic segmentation and list cleaning, we lifted engagement metrics, which strengthened deliverability and inbox placement. With the project complete, Sapphire Dreams now works with us on an ongoing retainer for campaign strategy and execution, continuing to leverage email as a channel for long-term revenue.

Results: