Problem:

Pink Kimberley is a family-owned, high-end diamond brand, but their emails didn't show it, and engagement and revenue were falling short. The designs looked off-brand, deliverability was poor, and parts of the tech stack were broken, from the appointment integration to the contact form and review platform.

There was also a story going untold. Pink diamonds are extraordinarily rare and all ethically sourced from Australia, but the emails weren't educating customers on either.

Solution:

We overhauled Pink Kimberley's email marketing, redesigning the customer journey and mapping every flow touchpoint across the lifecycle. At the heart of it was a new master template, built to reflect the brand's luxury positioning and tell the story behind the diamonds: their rarity and ethical Australian sourcing.

We then reworked every key flow and fixed the broken tech stack, re-integrating the review platform, repairing the contact form, and supporting a custom Calendly API integration for the appointment flow. Alongside this, we rebuilt segmentation, optimised the pop-up forms, and set up compliant SMS woven into the flows.

Finally, we tackled deliverability head-on. Through strategic segmentation and list cleaning, we lifted engagement and restored reliable inbox placement. With the project complete, Pink Kimberley now works with us on an ongoing retainer for campaign strategy and execution, continuing to leverage email for long-term revenue.

Results: