Problem:

Their current setup on Mailchimp had limited capabilities that couldn't support the automation or segmentation the business needed. The email flow system was entirely missing, leaving key touchpoints across the customer journey uncovered and revenue on the table. They needed a full move to Klaviyo, and leverage their email channel better to optimise revenue.

Solution:

We migrated the account from Mailchimp to Klaviyo, cleaning the database and segmenting the audience into distinct country regions in the process. From there, we designed and built a comprehensive master template and implemented an end-to-end automation strategy covering every key touchpoint across the customer journey.

Following the build, performance has improved across all key metrics: revenue attribution, conversion rates, open and click rates, as well as overall brand loyalty and repeat purchase rate.