Problem:

Kookai's email design lacked a consistent visual identity, with multiple fonts and colours used across communications, and their flows were very basic. They needed a refined, cohesive template and a more advanced automation strategy to drive revenue growth.

Solution:

This project was delivered through a separate performance agency, where Olivia worked autonomously to design and build Kookai's Email Master Template, aligned with UX and email design best practices to optimise conversions and deliverability. This was accompanied by a full restrategisation of their email automations.

Since implementation, Kookai has seen significant growth in attributed revenue, alongside direct improvements in open rates, click rates, and conversions across campaigns. The template remains in use across all email communications to date.